When the new Apple Watch was unveiled this fall, it came with an intriguing feature: the ability to estimate whether someone had ovulated by measuring their temperature from their wrist. Apple said that the feature could help people understand their bodies, or help people know the optimal time to try to get pregnant. It also warned that this information should not be used as a form of birth control. Problem is, Apple says one thing and people do another.
The new feature, which is available on the Apple Watch Series 8 and Apple Watch Ultra, comes at a time when similar tech has emerged as a replacement for birth control. It’s a trend that has led some medical experts to worry that fertility predictions provided by tech companies could be misused, resulting in unwanted pregnancies by people who don’t understand how complicated fertility can be. And those fears are compounded by recent restrictions on abortion rights in the United States that make it not only more difficult to terminate unwanted pregnancies but also make collecting and storing data about one’s menstrual cycles a precarious or even dangerous choice.
“Having more information about your body and what it’s doing can be a very good thing,” says Kate White, a practicing gynecologist and family planning researcher at the Boston University School of Medicine. “Information without context is dangerous. And I worry that, because the company doesn’t want people to use this actively for fertility, they’re not going to provide information on how to use it for that.” That information gap could send people to do their own sleuthing, using unofficial resources like Facebook groups or TikTok, where murky information in the influencer realm can falsely conflate cycle tracking with foolproof contraception.
Fertility tracking is a birth control method long used by those practicing religions that ban hormonal birth control, and it's even promoted by the Catholic church. But more people are exploring fertility-awareness methods as they push back against the pill as the default method of birth control. Hormonal birth control can come with significant side effects and, on rare occasions, can cause deadly blood clots. Some holistic health providers argue that experiencing ovulation, which hormonal birth control blocks, has significant health benefits, but the idea is not widely held by medical professionals.
That skepticism, and an overall lagging investment in women’s health care, has fueled a boom in femtech. But the mobile apps that lead this market, such as Natural Cycles and Daysy, serve a niche customer base and have their own costs. The Daysy is a $320 thermometer that takes basal body temperature data and analyzes it to predict ovulation. Natural Cycles is an app that calculates likely fertility based on temperature inputs and has an annual subscription fee of $99. The Apple Watch is now bringing similar ovulation tech to a new audience.
Apple says on its website that “cycle tracking should not be used as a form of birth control” and that ovulation estimates are only that: estimates. It provides no guarantee that the tech can say with certainty whether ovulation has occurred, and says it should not be used to diagnose medical conditions that affect ovulation, like polycystic ovary syndrome. When asked for comment, Apple deferred to publicly available videos and web pages about the tech.
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Here’s how it works: The watch must be worn overnight to measure body temperature every five seconds, according to the company. Body temperature drops slightly right before ovulation and rises during it. The watch’s algorithm measures those shifts and can notify a person several days after they may have ovulated.
But Apple’s Health app, available on older Apple Watch models and iPhones, has already offered cycle tracking and fertility predictions, where users input their menstrual cycles and physical symptoms. The app can give predictions, not just retroactive estimates, on the days people may be fertile. (Apple also says this feature should not be used as a form of birth control). Predictions made using these forms of analysis are similar to what’s known as the rhythm method, which has long been used to prevent pregnancy. It has a high failure rate when compared to hormonal and barrier forms of contraception, according to the American College of Obstetricians and Gynecologists.
And while period-tracking apps have existed for at least a decade, mobile apps with algorithms that use temperature data to predict ovulation are more recent. Natural Cycles is cleared to advertise itself as birth control by the US Food and Drug Administration and in Europe, but Daysy is not. Another app, Clue Birth Control, also received FDA clearance.
Despite different levels of regulatory approval, all these apps and services are different forms of the catchall phrase “fertility awareness method,” which consists of tracking a menstrual cycle and sometimes using physiological indicators, like temperature, to predict ovulation. People can then have unprotected sex based on that mapping, whether they are planning a pregnancy or trying to avoid one.
Even if apps caution against using their algorithmic predictions for birth control, “the reality is that people do,” says Rebecca G. Simmons, a fertility researcher with the University of Utah who previously worked on Clue’s app. “A lot of people backfill: ‘If this can be used in one way, then it can be used in another way,’” she says. “There’s not enough body and health literacy in our population to really understand that that’s not true. It’s a problem across fertility tech, but Apple is just the largest and most visible.”
Simmons also says that integrations like the ones Apple has in its new watch could begin showing up more. “I think it’s going to be more and more common that people get a side of femtech with their normal tech,” she says. That’s good for inclusivity, but could be bad for public understanding of how the technology works.
The silver lining is that putting ovulation trackers on more wrists—from Apple and others like Fitbit—could provide more data about how people use fertility tech and how well fertility awareness works. However, this advancement coincides with new concerns around collecting fertility data. The US Supreme Court’s ruling overturning Roe v. Wade in June has led states to criminalize abortion, and law enforcement has used people’s search histories and texts about seeking abortions as evidence to prosecute them in some cases. Any cycle-tracking tech, particularly an app that points to changes in ovulation, has the potential to be weaponized against someone accused of illegally terminating a pregnancy.
Apple says that all health data is encrypted end to end for those who use two-factor authentication in iCloud and that data on a device is encrypted and can be accessed only with a password. That’s an improvement on other period- and fertility-tracking apps, some of which have tracked data that would put users at risk. But privacy experts have concerns that those protections may not be absolute.
“It’s convenient to have these types of apps,” says Jennifer Chin, a fellow with the American College of Obstetricians and Gynecologists. “But I just want everyone who is using it to know the potential drawbacks of using natural family planning, and also that there is national concern for people’s privacy.”