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Tuesday, July 16, 2024

Like WIRED? Like Merch? Guess What: WIRED Now Has Merch

We're turning 30 this year—we know, we don't look a day over 23.714; we have good genes—and we're celebrating this milestone by launching our very own merchandise store. Readers and fans have been emailing, tweeting, tooting, and DMing us for years asking where they can buy WIRED-branded shirts, water bottles, tote bags, and other provocative paraphernalia with our super-awesome logo on it. At long last, we have answered that call—with aplomb, if we must say so ourselves.

So today let's celebrate the launch of SHOP.WIRED, a new ecommerce kiosk we've set up on the World Wide Web. It's not a big store yet (have you seen real estate prices?) but it's only going to grow from here. Of course, SHOP.WIRED is the only place where you can buy official WIRED-branded hard goods.

Some of the things you'll find at SHOP.WIRED: 

Stately short-sleeve cotton T-shirts with the iconic WIRED logo front and center. Choose from a black logo on a white tee or a white logo on a black tee. Either way, you'll never look sharper!A long-sleeve “Longreads” cotton tee with a WIRED logo on the front and a conceptual illustration of our “W” logo on the back.A 23-ounce water bottle (made by the excellent brand Miir) bearing WIRED's signature “W” logo floating in a field of acid green—an attention-getting colorway that evokes the thermonuclear palette popularized by WIRED's founding design directors, John Plunkett and Barbara Kuhr.A WIRED tote bag. Because honestly what is a merch store without a tote bag?Not one but two laptop sleeves: One with a chrome-colored “W” logo, and another featuring a colorful spattering of interlaced “W” logos meant to mimic the block patterns that adorn the spines of our print magazine.

It's a solid starting lineup, and there's more to come. We know you love merch almost as much as we love spinning up creative designs for things you can carry around. So let's show each other the love we deserve, shall we?

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