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Wednesday, February 21, 2024

Watch Today's iPhone Launch Event Right Here

It’s the first half of March, which has a special meaning for all of us in gadget-land: Some new Apple hardware is about to materialize. The company faithfully drops new computing devices just before the vernal equinox, and this year is no exception.

Apple announced last week that it’s going to host its first hardware event of the year on Tuesday, March 8. The festivities kick off at 10 am Pacific, 1 pm Eastern. The preproduced, virtual event can be streamed a few different ways, including right here on this page. I list some alternative viewing options below.

What to Expect

Apple used the title “Peek Performance” on the event invitation that was sent out to the media last week. The use of the word “peek” feels a little strange in the wake of a recent bout of criticism that Apple’s AirTags trackers can potentially be used to stalk people. As always, the actual meaning of the teaser title is up for speculation, but the accompanying graphic on the invite that shows an array of Apple logos in different colors suggests Apple may offer some or all of its new devices in different color options.

It’s very difficult to know for sure what Apple will announce today, but we can make some informed guesses based on the product release schedules the company has historically followed, plus previously reported rumors.

It’s likely we’ll see a new 5G version of Apple’s more affordable iPhone SE model. We should expect the low-cost iPhone model to start around $400 with 3 GB of RAM. (For more on all the differences between iPhone models, check out our iPhone buying guide.)

Also likely is a new iPad Air powered by the company’s A15 chip. This updated iPad model would likely come with an improved FaceTime experience and the addition of features like Center Stage, which recognizes the humans in the shot and highlights them accordingly.

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Another possibility is a new 13-inch MacBook Pro, likely with an option that utilizes Apple’s latest processor, the M2 chip. There’s also a possible successor to the Mac Mini, which last saw an update in 2020. This higher-end model could have options fitted with Apple’s M2, ‌M1 Pro‌, and ‌M1 Max‌ chips. Rumors abound of a 27-inch ‌iMac‌ with M1 Pro and M1 Max chips, but those desktop PCs are more likely to be announced later this year.

Apple could also announce a release date for iOS 15.4, the latest version of the company’s mobile operating system. It’s currently in beta, but when released it will bring an array of new features to the iPhone.

How to Watch

The event starts at 10 am California time. You can watch the video live right here on this page, on Apple’s events website, or on Apple’s YouTube channel.

You can also watch it in the Apple TV app. Now that Apple has its own streaming service, it also has a dedicated video app on mobile devices, Apple TV boxes, Roku boxes, most streaming sticks, and in some smart TVs. You can open that app and find the option to stream today's event whether you subscribe to the monthly Apple TV+ streaming service or not.

We'd recommend launching the stream on your television, using either your YouTube app or the Apple TV app; watching virtual events still isn’t quite as exciting as attending in-person ones, but watching on a larger screen at least makes it feel like an event. Besides, if you watch it on your television, that frees up your laptop for arguing about the new machines with your Discord buddies in the metaverse.

Expect Apple's presentation to last anywhere from 60 to 90 minutes. The company has a tendency to spring “one more thing” on us at the end of its events, so there’s always plenty of room for surprises. And, of course, once the event ends, come back to WIRED.com. We’ll be rounding up the most significant news and offering our analysis of the event.


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