In the new normal, e-pharmacies retain a large share of customers, Health News, ET Healthworld


In the new normal, e-pharmacies retain a large share of customersKolkata: Online pharmacy chains in and around West Bengal retain around 70% of customers who logged in during the lockdown period to purchase the drug.

E-pharmacy portal SastaSundar has found that around 69% of ‘lockdown’ customers are still ordering through its platform. “Our customer engagement won us 77% in Tier-2 and 78% retention in Tier-III cities. Our industry leading customer retention rate is 76% in rural areas, 80% in semi-urban and 72% in urban areas. BL Mittal, the company’s founder and executive chairman, told TOI that the online pharmaceutical industry may have expanded due to the epidemic, but that benefits for all sections of society may not be down.

The pharmacy that merged with Medlife maintains more customers in Tier-II cities and in Tier-II and -III cities. “While the retention rate is 80% in cities, it is 72% in both second and third cities. The e-pharmacy business with consumers is doing well in the post-lockdown phase and many new customers have come before us. The epidemic has brought a behavioral change in buyers, ”said Dharmil Sheth, co-founder of FarmAlsea.

According to Satish Kanan, co-founder and CEO of digital healthcare platform Medibudi, the Kovid-19 pandemic is making online health increasingly faster and people have become more comfortable using telemedicine portals. “We recorded over one crore medical queries last year. We have seen an 80% increase in drug orders after lockdown in 95% of Indian pincodes. Maximum orders have been recorded from Kolkata, Bengaluru, Mumbai, Chennai and Hyderabad. ‘

City-based e-pharmacy – Satka Ducan & Fly – has logged 80% retention of customers who “have been consistently ordering in previous quarters.” Its CEO and co-founder Aneesh Aggarwal said, “The reason for this is that we have developed our app to cater to both tech-savvy and non-tech-savvy citizens. Also, our app is Vernacular.”

With the renewed pressure from Kovid in Bengal, orders to e-pharmacies are expected to increase further. Kanan said he has partnered with various accredited laboratories for home pick-up of tests and has launched a coronavirus virus estimation tool with an additional feature on his app, by which people find out the availability of beds in hospitals Can.





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